Today is a big day for Kim Jones, creative director of Dior Homme since March. The 30th of November is the official launch of Kim Jones’ first collection on Dior.com. It coincides with my birth’s name, Saint Andrew – this couldn’t be a better gift and a better way to celebrate.
Dior is one of my favourites Maisons. The house of Dior might not always have had collections that I adore, but Christian Dior is a name that shaped my first steps in fashion as a kid. All started with a bleu ciel rectangular bag with CD monogram that my older sister used to have. No matter what she wore, that bag always brought that little something, that perfect touch.
Growing older, I had my share of loving and hating various collections, but Dior had always something to keep my love firing. The new collection is, using only one word – “cute”.
For his first show for Dior, Kim Jones celebrates the heritage of the Maison by combining haute couture, tailoring and sportswear codes. Always tuned into the latest trends, the Artistic Director of men’s collections commissioned the New York artist KAWS to interpret the iconic bee, as well as the Dior logo. These two revisited symbols feature on T-shirts, sweaters and trousers. The bee, toile de Jouy, Dior Oblique canvas, the flowers that were so dear to Christian Dior, the Saddle bag or the laser-cut ‘Cannage’ motif, all these elements express and reinvent themselves freely. – Dior.com
Kim Jones is an interesting designer. It was said that he revolutionised the Louis Vuitton’s menswear. While I was not quite a fan of his work for Vuitton, his work for Dunhill, Alexander McQueen and Uniqlo was, after my tastes, more than just fine. So I gave him credit when he joined my beloved Maison.
What he did with the Dior 19 Summer Collection is a lovely exercise of joyful creativity combined with Dior’s heritage. While some of the couture is a bit too revealing for me, the Saddlebag inspired accessories are magnificent. Being myself an old, declared fan of Dior’s Saddlebag, the new accents based on this brand’s icon go straight to my heart.
Images and video Dior.com