The Magnificent Roman Jeweler Bvlgari presents Fiorever, an entirely new collection of bold diamond jewellery.
A whimsical marriage of the Italian word for flower, Fiore, and the English word forever, Fiorever establishes the flower as an official symbol of the magnificent Roman jeweller. An exaltation of natural beauty in every day, the flower is a classic jewellery motif, one the Italian Maison has interpreted with unrivalled craftsmanship and bold creativity since 1920. Now Bvlgari immortalizes the four-petal flower, an emblem of the Roman passion for life, in an enchanting diamond creation.
The collection’s signature is a wild bloom with four petals, plucked from Rome’s heritage. The gracious motif decorates many of the vestiges of the Roman Empire: the garden frescos of Villa di Livia, the sculptures of Palazzo Massimo, and the ceiling mosaics of the Santa Costanza Mausoleum, to name a few. Exclusively crafted with bold lines and everlasting diamonds, the new icon is a scintillating celebration of The Eternal City’s timeless beauty, sparkling joy and the irreverent Fiorever woman.
The exuberant FIOREVER Woman: Ambassador Úrsula Corberó
In the new Bvlgari campaign shot by acclaimed photographer Mario Sorrenti, the Fiorever woman is interpreted by latin actress Úrsula Corberó. The Barcelona native is a breakout celebrity on the international scene, thanks to her stellar performance in the hit Netflix series La Casa de Papel, known in English as Money Heist. Always exuding an irresistible positivity, Úrsula possesses an intrinsic Roman joy for life, solar energy, a lighthearted spontaneity that makes her a quintessential Fiorever woman.
Embracing la dolce vita, the Fiorever woman follows her own instinct and never compromises. Her days are joyful, her nights are exhilarating, and her life is a spontaneous adventure. Fiorever is her keepsake, a reminder to infuse her life with passion as resplendent and unforgettable as the singular, sparkling flower.
BVLGARI’s new Diamond Masterpiece: FIOREVER
The free-spirited energy of Fiorever shines through the four-petal flower, glittering with the highest quality diamonds (colour D-F, clarity IF-VVS). Its centre is a precious solitaire from 0.10 to 0.50 carats, and around this immutable heart, the petals of each exquisite flower tilt upward, a display of Bvlgari’s trademark style of design through volume. With this sculptural
quality, the bloom comes alive and tempts you to touch it, like an actual, tantalizing flower.
But unlike an ephemeral bloom, the Fiorever flower is cast in gemstones renowned for being eternal and thrives perpetually in twenty-four distinctive pieces. Gathered together, they create a dream bouquet of the world’s most precious flowers, each one a jewel to be treasured Fiorever.
Fiorever new collection was inspired by High Jewelry creations introduced in 2015 and which will continue to crown the new diamond jewellery collection.
Flowers forever
Bvlgari’s new collection, Fiorever, is inspired by one of the Magnificent Roman Jeweler’s most enduring motifs, il fiore.
An exaltation of beauty in every day, the flower is a classic jewellery motif, one the Roman Jeweler has interpreted with unrivalled craftsmanship since 1920. A Bvlgari masterpiece always starts with Rome’s larger-than-life ethos. It’s the zest for life, la dolce vita, that inspires the exceptional magnificence of Bvlgari’s designs, coveted by collectors worldwide.
Bvlgari florals have taken many shapes over the years. The motif proved to be a natural expression for Bvlgari’s passion for colourful combinations featuring the boldest, brightest gemstones. The earliest example is a silver brooch with rubies and diamonds dating from 1917.
Bvlgari’s one-of-a-kind touch with flowers can also be seen in its famous Tremblant floral brooches of the 1960s. Mounted on spring settings, the brooches’ blooms tremble or vibrate with movement, like ephemeral petals in a light breeze.
These delicate pieces show a mastery of design, perfecting a mechanism that was developed in 18th century France but made new again by Bvlgari. They became a hallmark style for the house.
In each decade since, the flower has continued to evolve, coming to life in the multi-coloured Giardinetto brooches and asymmetric flowers of the late 60s and in the stylized motifs of the 70s. The “four-petal” variant was also explored over the decades, the most notable example designed in the 80s with an amazing brooch in a platinum mounting an exceptional layout of fancy yellow diamonds. In the graceful symmetric balance of the jewel, the triangular petals surround an oval diamond to radiate irresistible feminine appeal.
The exuberant Naturalia collection captured the vibrancy and dynamism of the 1990s with floral motifs camouflaged in the structure of the piece. In 2015 Bvlgari presented Giardini Italiani, a High Jewelry Collection, inspired by the Italian Renaissance secret gardens. The Maison’s imaginary garden included once again the unconventional flower with four multicoloured petals, in Bvlgari’s unmistakable symphony of exquisite volumes.
Today Fiorever draws on the past but transcends any single influence.
Flowers have always been part of the Bvlgari story. Now, with the introduction of Fiorever, they take centre stage once again, immortalised in modern design and magnificent diamonds.
Bold and distinctive, yet grounded in tradition, it is the story of Bvlgari itself, brought to life in the brilliant blooms of Fiorever.
Images from the BVLGARI FIOREVER launch event
The new collection, as well as Fiorever ambassador, Úrsula Corberó was unveiled at a special event last evening at the Bvlgari Dubai hotel in collaboration with Japanese flower artist Azuma Makoto.
Bvlgari Brand Ambassadors Lady Kitty Spencer, Hikari Mori and Nadine Nassib Njeim, together with Gabrielle Caunesil, Matilde Gioli, Filxiaobai and Chrison Wong were among the guests. Regional celebrities included Tara Emad, Diala Makki, Mahira Abdelaziz.
The collection will be available in all BVLGARI boutiques.
For more information please visit the Bulgari Website.
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